Sustainability Transformation of Higher Education Institutions

A Relationship Quality Management Perspective

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Éditeur :

Palgrave Macmillan

Paru le : 2026-01-01

Because of their fundamental mission, generating knowledge through research and disseminating it via teaching and publications, Higher Education Institutions (HEIs) can serve as a vehicle for enacting new worldviews and approaches for sustainability transformation. This book explores the realised an...
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Collection
n.c

Parution
2026-01-01

Pages
324 pages

EAN papier
9783032115874

Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Germany. His research focuses on customer behaviour, sustainability and relationship marketing, and, more specifically, sustainability co-creation, CSR communication and crises. Ali Kara is Professor of Marketing at the Pennsylvania State University, USA, where he currently serves as the Discipline Coordinator of the Business and Economics Division. His research focuses on prediction of consumer decision making, empirical investigations of segmentation in international markets, and sustainability. Paul Shrivastava is Professor of Management & Organizations at Smeal College of Business, The Pennsylvania State University, USA. He has previously served as Penn State's Chief Sustainability Officer, Director of its Sustainability Institute and Executive Director of Future Earth. He is the Co-President of The Club of Rome, a global sustainability think-and-act tank.

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EAN PDF
9783032115881
Prix
137,14 €
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
8950 Ko
EAN EPUB
9783032115881
Prix
137,14 €
Nombre pages copiables
3
Nombre pages imprimables
32
Taille du fichier
10250 Ko

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