Téléchargez le livre : Advances in Advertising Research XV

Advances in Advertising Research XV

Moving Forward, Looking Back: Advertising in the Advent of AI

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Éditeur :

Springer Gabler

Paru le : 2026-01-01

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional ...
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Description du livre


The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

À propos

Auteur
Christina Boutsouki , Leonidas Hatzithomas , Anastasios Panopoulos , Martin K.J. Waiguny
Éditeur
Springer Gabler
Collection
n.c
Parution
2026-01-01
Pages
363 pages
EAN papier
9783658491130
Christina Boutsouki is Professor of Marketing & Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing. Leonidas Hatzithomas is Associate Professor of Marketing & Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics & Data Science.  Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.  Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university. 

Caractéristiques détaillées - droits

EAN PDF
9783658491147
Prix
126,59 €
Nombre pages copiables
3
Nombre pages imprimables
36
Taille du fichier
15473 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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