The Platform Playbook

The Marketer's Guide to Designing, Scaling and Leading Platform Growth

Éditeur :

Palgrave Macmillan

Paru le : 2026-01-29

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation. Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, thi...
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À propos



Collection
n.c

Parution
2026-01-29

Pages
369 pages

EAN papier
9783032080301

Auteur(s) du livre


Leeya Hendricks is a globally recognised marketing and growth leader, board advisor, and academic with a track record spanning CMO roles at Prytek, Delta Capita, and Rimm, and senior marketing leadership positions at Accenture, Gartner, IBM, and Oracle. A Chartered Marketer, Fellow, and Non-Executive Board Director of the Chartered Institute of Marketing, she holds a PhD in B2B platform ecosystems and value co-creation, with published research in leading journals and lectures at multiple universities, including as Adjunct Professor in International Business and Law at MCI, Management Centre Innsbruck. As Managing Director of Hark Consultants and Executive Marketing Consultant, she advises on strategic programmes that drive business growth and scale through innovative marketing and communications strategy, digital and technology integration, and ecosystem development—particularly for tech, enterprise, SaaS, fintech, professional services, and private equity-backed firms. The Platform Playbook draws on her academic and practical experience across enterprise and scale-up contexts to deliver a strategic roadmap for building platform-centric businesses that scale with purpose.

Caractéristiques détaillées - droits

EAN PDF
9783032080318
Prix
34,80 €
Nombre pages copiables
3
Nombre pages imprimables
36
Taille du fichier
5591 Ko
EAN EPUB
9783032080318
Prix
34,80 €
Nombre pages copiables
3
Nombre pages imprimables
36
Taille du fichier
2775 Ko

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