Description du livre
Thoroughly updated new edition of a comprehensive yet practical reference to all aspects of veterinary business and practice management
Taking a concise, bulleted approach to the subject, Blackwell’s Five-Minute Veterinary Practice Management Consult offers a thorough and practical reference to all things related to practice management. The book is divided into seventeen sections presenting important information about the veterinary marketplace, administrative management, human resources, client relationship management, communication, marketing, finance, cash management, operations, inventory, technology, facility management, safety, legal issues, practice ownership, and professional development, as well as a rich collection of appendices.
This fully revised and updated Fourth Edition covers many exciting new topics including relationship-centered veterinary medicine, staff shortages and recruitment, access to care, incremental care, artificial intelligence, connected care, pharmacy management, team dynamics, promoting staff resilience, remote monitoring, cybersecurity, diversity, equity and inclusion (DEI), sustainability, cloud computing, constructive conflict, and crisis protocols. More information on how veterinary technicians/nurses contribute to practice productivity has been woven throughout the book.
Other topics explored in Blackwell’s Five-Minute Veterinary Practice Management Consult include: Stakeholders and strategic partners, mergers and acquisitions, corporate veterinary practices, not-for-profit veterinary hospitals, and house call and mobile practices Change management, compromise and leadership fatigue, negotiation, budgeting, hospital manuals, staff productivity, growth mindset, and exit planningClient service strategies, personalized pet profiles, scheduling, reminder systems, rewards programs, discounting, and personalized medicineBasic tools of marketing, differentiation, push versus pull marketing, branding, paid advertising, target marketing, digital marketing strategies, and client focus groupsProfessional development, planning, and personal growth, work-life balance, time management, setting healthy boundaries, the art of saying no, and befriending stress
This updated and expanded edition of Blackwell’s Five-Minute Veterinary Practice Management Consult is an essential resource for veterinarians, veterinary practice managers, veterinary technicians/nurses, veterinary students, and anyone seeking fast access to authoritative information about veterinary practice health.