Jack J. Phillips is a world-renowned expert on measurement and evaluation and the chairman of the ROI Institute. He provides consulting services for Fortune 500 companies and workshops for major conference providers throughout the world. He is the author of more than 30 books, including Beyond Learning Objectives: Develop Measurable Objectives that Link to the Bottom Line, Managing Talent Retention: An ROI Approach, and Show Me the Money: How to Determine ROI in People, Projects, and Programs.Patricia P. Phillips is President and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She assists organizations with the implementation of the ROI Methodology in countries around the world. Phillips' publications include The Bottomline on ROI, 2nd edition, which won the ISPI Award of Excellence; The Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives; The Value of Learning; and Return on Investment in Meetings & Events.