Téléchargez le livre : The Science of Shopping

The Science of Shopping

How Psychology and Innovation Create a Winning Retail Strategy

Éditeur :

Kogan Page

Paru le : 2025-06-03

Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-awa...
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Description du livre


Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

À propos

Auteur
Kate Hardcastle
Éditeur
Kogan Page
Collection
n.c
Parution
2025-06-03
Pages
280 pages
EAN papier
9781398620469

Auteur(s) du livre


Defaut-Illustration Kate Hardcastle
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

Caractéristiques détaillées - droits

EAN EPUB
9781398620483
Prix
33,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1618 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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