Description du livre
WINNER: American Book Fest Best Book Awards 2025 - Business: Marketing & Advertising
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Marketing & Public Relations
How can marketers rebuild trust in a crowded, data-driven world?
Human-Centered Marketing is a practical guide for mid- to senior-level marketers who want to design strategies that connect with real people, not just metrics. Written for professionals ready to evolve their approach, it introduces three proven frameworks to help you find, engage, and convert audiences with authenticity and impact.
Drawing on examples from brands including Adobe, HubSpot, and Edelman, this book shows you how to shift from linear funnels to dynamic, community-driven journeys, optimize your social strategy to go beyond conversation, and position yourself and your brand as a trusted industry voice.
You'll learn how to:
- Apply frameworks to build trust and drive measurable growth
- Map audience journeys that behave like playgrounds, not pipelines
- Evolve social strategies to nurture engaged, self-sustaining communities
- Develop thought leadership that shapes brand perception and loyalty
With detailed chapters, actionable tools, and field-tested examples, Human-Centered Marketing equips you to implement strategies that resonate in today's complex, fast-changing environment, while strengthening your career impact.
Themes include: strategy, principles, audience engagement, trust building, social media optimization, community leadership