Téléchargez le livre : Responsible Marketing

Responsible Marketing

How to Create an Authentic and Inclusive Marketing Strategy

Éditeur :

Kogan Page

Paru le : 2024-12-03

DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political ChangeFINALIST: Goody Business Book Award 2025 - Marketing - Digital MarketingSet your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a ma...
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Description du livre


DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political Change
FINALIST: Goody Business Book Award 2025 - Marketing - Digital Marketing

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.

Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.

Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

À propos

Auteur
Lola Bakare
Éditeur
Kogan Page
Collection
n.c
Parution
2024-12-03
Pages
272 pages
EAN papier
9781398611627

Auteur(s) du livre


Defaut-Illustration Lola Bakare
Lola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.

Caractéristiques détaillées - droits

EAN EPUB
9781398611634
Prix
33,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2550 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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