Inclusive Marketing

Why Representation Matters to Your Customers and Your Brand

Éditeur :

Kogan Page

Paru le : 2022-10-03

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with consumers. Perhaps more so than any other sector it's es...
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À propos

Auteur

Éditeur

Collection
n.c

Parution
2022-10-03

Pages
264 pages

EAN papier
9781398607316

Auteur(s) du livre


Jerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.

Caractéristiques détaillées - droits

EAN EPUB
9781398607347
Prix
33,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2263 Ko

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