Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience

Éditeur :

Kogan Page

Paru le : 2021-09-03

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and y...
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À propos


Éditeur

Collection
n.c

Parution
2021-09-03

Pages
264 pages

EAN papier
9781398602212

Auteur(s) du livre


Nathalie Nahai is a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts The Hive Podcast and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as TV and radio. She is based in Barcelona, Spain.

Caractéristiques détaillées - droits

EAN EPUB
9781398602229
Prix
27,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1772 Ko

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