Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Éditeur :

Kogan Page

Paru le : 2020-02-03

SHORTLISTED: Business Book Awards 2021 - Change & SustainabilityThe environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements ...
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Éditeur

Collection
n.c

Parution
2020-02-03

Pages
288 pages

EAN papier
9780749498689

Auteur(s) du livre


Sean Pillot de Chenecey is a marketing expert, who for over 20 years has combined brand consultancy with ethnographic activity and trend research around the world. His clients have included Unilever, Swatch, Heineken, Diageo, General Motors, Beiersdorf, AXA, Vodafone, Comptoir des Cotonniers, Muller, GlaxoSmithKline, Visa, Granarolo and Starwood; and he's collaborated with numerous advertising, branding, design, media and PR agencies. He is a university lecturer and has written for Admap, Brand Strategy, Contagious, Dazed and Marketing. A public speaker, he's given speeches for over a decade in Asia, Europe, Africa, the Middle East and North America.

Caractéristiques détaillées - droits

EAN EPUB
9780749498696
Prix
33,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
1720 Ko

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