Téléchargez le livre : Understanding Social Media

Understanding Social Media

How to Create a Plan for Your Business that Works

Éditeur :

Kogan Page

Paru le : 2015-04-03

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.Illustrated throughout wit...
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Description du livre


Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

À propos

Auteur
Damian Ryan
Éditeur
Kogan Page
Collection
n.c
Parution
2015-04-03
Pages
304 pages
EAN papier
9780749473563

Auteur(s) du livre


Defaut-Illustration Damian Ryan
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World.

Caractéristiques détaillées - droits

EAN EPUB
9780749473570
Prix
33,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2437 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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