Téléchargez le livre : Effective Sales Enablement

Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

Éditeur :

Kogan Page

Paru le : 2018-10-03

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking an...
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Description du livre


Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

À propos

Auteur
Pam Didner
Éditeur
Kogan Page
Collection
n.c
Parution
2018-10-03
Pages
256 pages
EAN papier
9780749483647

Auteur(s) du livre


Defaut-Illustration Pam Didner
Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. Her boutique consulting firm advises companies including Intel, 3M, Sunstar, Insitu, Cisco, and more.

Caractéristiques détaillées - droits

EAN EPUB
9780749483654
Prix
32,99 €
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2970 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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