Description du livre
How can senior leaders leverage internal communication to steer their organizations confidently through a crisis?
Internal Communication in Times of Crisis is a strategic, authoritative guide for executives and communication professionals responsible for reputation, resilience, and crisis recovery. Written by Alison Arnot, it provides practical tools for shaping and delivering informed, strategic internal communication that protects people and performance, and stabilizes and strengthens the organization when it matters most.
Drawing on data-led frameworks, strategic models and expert interviews, this book equips you to lead with clarity under pressure and deliver measurable impact in challenging times. You'll learn how to:
- Anticipate risks and design proactive crisis communication strategies
- Align messaging with human needs, leadership objectives and enterprise priorities
- Equip leaders and line managers to deliver consistent, informed communication
- Use data to measure impact, strengthen trust and capture ROI
- Build resilience through transparency and sustained employee engagement
Featuring real-world examples and insights, this book shows how effective internal communication is critical to enhancing reputation, resilience and recovery in the most challenging times.
Themes include: crisis communication, internal communication, crisis leadership, organizational resilience, strategic communication, employee engagement, internal crisis communication, data-led decision making