Alexander Schwarz-Musch, PhD, is Professor of Marketing and Market Research as well as Program Director of the Master’s program in Business Development & Management at Carinthia University of Applied Sciences.Alexander Tauchhammer, MA, built up global digital marketing at Dr. Oetker. Since 2020, he has held the endowed professorship for “Digital Transformation Management” at Carinthia University of Applied Sciences.Bernhard Guetz, PhD, is Professor of Digital Marketing & Sales as well as Program Director of the Bachelor’s program in Digital Marketing & Sales at Carinthia University of Applied Sciences.