Description du livre
Scaling a company successfully is hard. The team has to keep existing customers happy while trying to win new customers and see off current competition – all whilst innovating to stay ahead of future trends. "The Growth Roadmap" is designed to help your team scale successfully. It makes scaling growth a continuous process, owned not just by the leadership team but by the whole company. "The Growth Roadmap" breaks the scaling challenge down into five interdependent stages, each of which addresses one of the following questions: Where are you today? (Diagnosis); Where do you want to get to? (Vision); How will you get there? (Strategy); What challenges do you need to address? (Scaling); and How will you ensure you stick to the plan? (Growth). Based on field-tested approaches, "The Growth Roadmap" provides you with an armoury of best practices, worksheets, team exercises and practical examples guaranteed to magnify your teams ability to scale and achieve world-class results – every time.