Description du livre
BRANCH TOMORROW is a wake-up call to an industry stuck in the past. For decades, branches were the heart of banking. Not anymore. The pandemic proved that customers can bank just fine without them—and many now prefer it. This book shows why digital-first isn't a trend. It's the future.
Forget nostalgia. This is about survival. Backed by global data and sharp market insights, the authors lay out what it takes to stay relevant—from rethinking branches to embracing AI, mobile wallets, crypto, and beyond. If you're still planning your strategy around foot traffic, you're already behind.
Written by Brett King, the thought leader in digital financial services, this book also features contributions from experts in various regions, from China to Latin America. With multiple bestsellers and awards to his name, King brings clarity, credibility, and vision to one of the most pressing transformations in financial services today.