John Morrison is a leader, advisor, and writer on sustainability. From 2009 until 2025 he was the Chief Executive Officer of the Institute for Human Rights and Business (IHRB), a global "think and do" tank that aims to provide greater clarity on the roles, responsibilities, and accountabilities of business and government in advancing human rights. He has advised multiple governments, companies, and international organisations on responsible business, trade, and development issues. He is the author of "The Just Transition: a systems-thinking approach to climate action" (2024) as well as "The Social License: how to keep your organisation legitimate" (2014) (both for Palgrave Macmillan). John serves on several advisory boards and councils, including for the World Economic Forum, the John Lewis Partnership, the European Bank for Reconstruction and Development, and the UK Government.