Future Management for Sustainable Prosperity

Anna K. Zarkada is an Associate Professor of Integrated Marketing Communications with a specialisation in Services in the Department of Public Communication at the Cyprus University of Technology, Limassol, Cyprus. She has taught Marketing, Communication, and Business Ethics in the undergraduate and postgraduate programs of leading universities in Greece, the UK, Australia, India, Russia, and Japan. Her research has been presented in over 100 publications and has received several prizes and best paper awards. She is an active consultant and trainer for leading Greek and multinational companies, small businesses, government agencies and non-profit organizations on issues of corporate culture, marketing, communication, and sustainable development. She is an active consultant and trainer for leading companies and non-profit organizations on change management, corporate culture, marketing, cross-cultural and political communication, and sustainability. Yioula Melanthiou, is an Assistant Professor of Marketing at the Cyprus University of Technology. She holds a PhD in marketing (University of Manchester, UK) and has been in academia since 2004 where she served as Head of the Department and Director of Doctoral Studies at the University of Nicosia, Cyprus. Her academic experience involves teaching marketing at all levels and supervising doctoral students. Her primary research interests are in the areas of social media marketing and Consumer Behaviour, presenting and publishing extensively on related topics. She has also served as research director and marketing consultant at a multinational company.