Téléchargez le livre : Working With Agencies

Working With Agencies

An Insider's Guide

Éditeur :

Wiley

Paru le : 2005-09-27

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfa...
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Description du livre

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

À propos

Auteur
Michael Sims
Éditeur
Wiley
Collection
n.c
Parution
2005-09-27
Pages
256 pages
EAN papier
9780470024614

Auteur(s) du livre


Defaut-Illustration Michael Sims

Caractéristiques détaillées - droits

EAN PDF
9780470024621
Prix
43,99 €
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
6472 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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