Téléchargez le livre : Burning the Ships

Burning the Ships

Transforming Your Company's Culture Through Intellectual Property Strategy

,

Éditeur :

Wiley

Paru le : 2009-04-27

Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany" Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps...
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Description du livre

Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany"
Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.Discover the never-before-told details of Microsoft's secrettwo-year negotiations with Red Hat and Novell that led to theworld's first intellectual property peace treaty and technicalcollaboration with the open source communityWitness the sometimes-nervous support Bill Gates and CEO SteveBallmer gave to Phelps in turning their company around 180 degreesfrom market bully to collaborative industry partnerOffers an extraordinary behind-the-scenes view of thehigh-level deliberations of the company's senior-most executives,the internal debates and conflicts among executives andrank-and-file employees alike over the company's new collaborativedirection
There are lessons in this book for executives in everyindustry-most especially on the role that intellectual property canplay in liberating previously untapped value in a company andopening up powerful new business opportunities in today's era of"open innovation." Here is a powerful inside account of the dawn ofa new era at what is arguably the most powerful technology companyon earth.

À propos

Auteur
David Kline , Marshall Phelps
Éditeur
Wiley
Collection
n.c
Parution
2009-04-27
Pages
224 pages
EAN papier
9780470918210

Auteur(s) du livre


Defaut-Illustration David Kline
Defaut-Illustration Marshall Phelps

Caractéristiques détaillées - droits

EAN PDF
9780470494080
Prix
14,35 €
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
-
Ce livre est accessible aux handicaps informations d'accessibilité

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