Téléchargez le livre : The Global Market

The Global Market

Developing a Strategy to Manage Across Borders
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Éditeur :

Jossey-Bass

Paru le : 2004-05-18

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands...
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Description du livre

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

À propos

Auteur
Rohit Deshpande , John A. Quelch
Éditeur
Jossey-Bass
Collection
n.c
Parution
2004-05-18
Pages
272 pages
EAN papier
9780787968571

Auteur(s) du livre


Defaut-Illustration Rohit Deshpande
Defaut-Illustration John A. Quelch

Caractéristiques détaillées - droits

EAN PDF
9780787974398
Prix
54,12 €
Nombre pages copiables
0
Nombre pages imprimables
272
Taille du fichier
1905 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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