Description du livre
"The twenty-first century has seen an increasingly competitive and hostile global business environment. More and more often, competitive advantage is rapidly eroded and overcome by voracious competitors. In Strategy as Action, Curt Grimm, Hun Lee, and Ken Smith describe this new competitive landscape, analyze existing strategic paradigms for developing competitive advantage that have been offered by others, and present an innovative, action-based, dynamic model of competitive advantage that integrates and extends prior viewpoints." Bringing together key elements of competitive dynamics, the resource-based view, industrial organization economics, and Schumpeterian economics, Grimm, Lee, and Smith argue that the rules about how to build and sustain competitive advantage must be redefined. They present a comprehensive model of competitive advantage that persuasively fits with the new age of disruptive competition.
Curtis M. Grimm, Professor of Supply Chain and Strategy, Robert H. Smith School of Business, University of Maryland, Hun Lee, Associate Professor of Strategic Management, School of Management, George Mason University, and
Ken G. Smith, Dean's Chaired Professor of Strategy, Robert H. Smith School of Business, University of Maryland.