Description du livre
In the age of rapidly changing technology, increased global opportunities and globalisation, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organization. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a practical and proven framework for rapid implementation of strategic change that can be used by executives and their organisations. Complete with an collection of examples and checklists, the accompanying guides provide guidance on specific types of change initiatives such as the launch of a new strategic plan, deep cultural change, acquisitions, and new products.
L'auteur :
Elspeth J. Murray, Associate Professor and
Peter R. Richardson, Professor of Strategic Management, both in the School of Business at Queen's University, Toronto