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Origination

The Geographies of Brands and Branding
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Éditeur :

Wiley-Blackwell

Collection : RGS-IBG Book Series

Paru le : 2015-03-24

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorizatio...
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Description du livre


Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

À propos

Auteur
Andy Pike
Éditeur
Wiley-Blackwell
Collection
RGS-IBG Book Series
Parution
2015-03-24
Pages
248 pages
EAN papier
9781118556382

Auteur(s) du livre


Defaut-Illustration Andy Pike

Caractéristiques détaillées - droits

EAN PDF
9781118556399
Prix
71,53 €
Nombre pages copiables
0
Nombre pages imprimables
248
Taille du fichier
14674 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9781118556276
Prix
29,86 €
Nombre pages copiables
0
Nombre pages imprimables
248
Taille du fichier
10957 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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