Larry Downes is a consultant and author of Unleashing the Killer App. He is a columnist for both Forbesand CNET, and writes regularly for other publications including Slate, the Wall Street Journal, The Harvard Business Review and USA Today, among others.Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance. His research findings have been featured in the New York Times, the Wall Street Journal,USA Today, BusinessWeek.com, Forbes.com, Los Angeles Times, andChicago Tribune among other publications and media, and he is the Senior Contributing Editor at Outlook, Accenture's journal of thought leadership.