Description du livre
By implementing effective Web marketing strategies, you can quicklybuild a successful Web site and business. But how do you take onsearch engine optimization and search engine marketing to achievethe results you want? Web Marketing For Dummies, 2nd Editionshows you how! This guide helps you apply your marketing knowledgeto the Web world, taking you on the path to online marketingsuccess.
In this book you’ll find out how to use online tools tospread your marketing message; establish a strong Web presence;promote your site with e-mail marketing, search engineoptimization, pay-per-click, and social networking tools; andmeasure your marketing success. You’ll also discover howto:Craft an online marketing plan, set site goals, and define yourmarketUncover what makes an effective online storefront and what yoursite must offer to encourage shoppersUse e-mail marketing effectively and spread the word viae-newslettersSafeguard copyrights, link legally, and use disclaimers, termsof use, and privacy policiesEntice customers with video blogs, Webcasts and podcasts, orwidgets and gadgets on your siteTrack site activity with Web analytics, interpret salesstatistics, and determine where problems originateTake advantage of search engines where you can submit your sitefor freeEncourage visitors to come back and find subscribers for youronline newsletter
Utilizing the right online marketing strategies can dramaticallyboost the success of your Web site and build your business. WebMarketing For Dummies, 2nd Edition makes it easy!