Téléchargez le livre : International Marketing Research

International Marketing Research

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Éditeur :

Wiley

Paru le : 2006-02-17

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to ...
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Description du livre

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.

À propos

Auteur
C. Samuel Craig , Susan P. Douglas
Éditeur
Wiley
Collection
n.c
Parution
2006-02-17
Pages
524 pages
EAN papier
9780470010952

Auteur(s) du livre


Defaut-Illustration C. Samuel Craig
Defaut-Illustration Susan P. Douglas

Caractéristiques détaillées - droits

EAN PDF
9780470010969
Prix
38,60 €
Nombre pages copiables
0
Nombre pages imprimables
illimité
Taille du fichier
3414 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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