Arch G. Woodside is Professor of Marketing, Carroll School of Management, Boston College. He is a Fellow and Member of the Royal Society of Canada, American Psychological Association, Association of Psychological Sciences, Society for Marketing Advances, International Academy for the Study of Tourism, Global Information and Knowledge Academy. He is a recipient (2013) of an Honorary Doctorate Degree, University of Montreal. He is the Editor-in-Chief, Journal of Business Research. Rouxelle de Villiers, Rouxelle completed doctoral research about the development of decision competencies in managerial students and business executives. Combining her postgraduate studies in marketing and her years of experience in management and executive development, Rouxelle is interested in what teaching methods and decision support aids will result in greater levels of decision competency in students and practitioners. She is the recipient of the Top Faculty Teaching University–Wide Award, Auckland University of Technology for 2012. Roger Marshall, after a New Zealand business career of some twenty years, Roger read for a PhD in consumer psychology from the University of Western Australia in 1990. Since that time Dr Marshall has been actively engaged in research. Although he has published extensively - in areas such as advertising, family decision- making, personality in marketing, brand equity and retail pricing practice - his main research interests at this time are in marketing of high technology, relationship marketing and industrial buying centre dynamics. He is the Editor in Chief, Australasian Journal of Marketing.