JENNIFER LANDAU is a Senior Lecturer at the Bocconi School of Management of Organizational Behaviour in Healthcare, Italy. She does healthcare management research on patient quality of life and organizational change. She is a contract professor at State University, Department of Medicine, on physician-patient communication and relationship management.ELIO BORGNOVI is Professor of Public Management at Bocconi University, Italy, and Director of the Institute of Public Administration. He was Dean of the Bocconi School of Management for eight years and President of the Italian Association of Schools of Management. He has extensive strategic experience in developing healthcare management policy, tools and practice for the Italian National Healthcare System.