Ivan Jureta is Chercheur Qualifié (tenured researcher) with Fonds de la Recherche Scientifique -- FNRS in Brussels and Associate Professor with the Department of Business Administration, University of Namur. His research focuses on how to identify and elicit knowledge which human experts apply to solve ill-structured problems, how to engineer ontologies and processes which capture and preserve that knowledge, and how to engineer artificial intelligence which automatically applies that knowledge at a larger scale. As a result he has published numerous papers in the fields of requirements engineering, business analysis and conceptual modelling of information systems (for which he was repeatedly awarded), and serves on various scientific committees. In parallel, Ivan is involved with several startups at CxO level and has held leading roles in product design for web and digital services that today serve more than 500.000 people every day.