Téléchargez le livre : Process-based Strategic Planning

Process-based Strategic Planning

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Éditeur :

Springer

Paru le : 2005-11-19

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core iss...
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Description du livre

A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.

À propos

Auteur
Anthony Clark , Richard Gaggl , Rudolf Grünig
Éditeur
Springer
Collection
n.c
Parution
2005-11-19
Pages
380 pages
EAN papier
9783540235712

Caractéristiques détaillées - droits

EAN PDF
9783540273424
Prix
46,34 €
Nombre pages copiables
3
Nombre pages imprimables
38
Taille du fichier
14787 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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