Technological Entrepreneurship

Technology-Driven vs Market-Driven Innovation

Éditeur :

Palgrave Macmillan

Paru le : 2017-01-28

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitm...
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À propos

Auteur


Collection
n.c

Parution
2017-01-28

Pages
299 pages

EAN papier
9783319458496

Auteur(s) du livre


Ian Chaston is a Professor at the University of Auckland Business School in New Zealand and a Visiting Professor at various other institutions elsewhere in the world. His primary research interests are in the field of entrepreneurship, marketing and small business management. For over a decade he led a major programme on behalf of the University of Plymouth in the UK to enhance the effectiveness and reduce provision costs for online learning.  This expertise is currently being exploited through involvement in the development of online learning programmes for the New Zealand Open Polytechnic. Prior to entering academia, Ian was a Marketing Director for a major branded goods company based in the USA.

Caractéristiques détaillées - droits

EAN PDF
9783319458502
Prix
116,04 €
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
5100 Ko
EAN EPUB
9783319458502
Prix
116,04 €
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
492 Ko

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