Téléchargez le livre : Vintage Marketing Differentiation

Vintage Marketing Differentiation

The Origins of Marketing and Branding Strategies

,

Éditeur :

Palgrave Macmillan

Paru le : 2017-03-23

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how an...
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Description du livre



This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations.  


Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions.  It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!



À propos

Auteur
Helena A. Williams , Robert L. Williams, Jr.
Éditeur
Palgrave Macmillan
Collection
n.c
Parution
2017-03-23
Pages
256 pages
EAN papier
9781137387219
Robert L. Williams, Jr. is Assistant Professor of Marketing in the Sigmund Weis School of Business at Susquehanna University, USA, after spending 20 years as a practitioner in Fortune 50/500 companies.  His current academic research interests focus on competitive advantage, branding, innovation, higher education, and gastro-tourism.Helena A. Williams is a Partner at Mar-Kadam Associates, LLC, a firm that specializes in branding in service industries and entrepreneurial ventures. She has 25 years of experience in entrepreneurial management and her research interests include gastro-tourism development, branding, and emerging markets.  

Caractéristiques détaillées - droits

EAN PDF
9781137387219
Prix
137,14 €
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
14991 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9781137387219
Prix
137,14 €
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
14602 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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