William Smith is Chief Architect at Vendita Technology Group, and where he is in
charge of the Advanced Product Group. William is patented inventor of engineered
systems for database and analytic systems, based on a converged infrastructure
featuring both RISC and X86 processors. He is co-author of Master Competitive
Analytics with Oracle Endeca Information Discovery (McGraw-Hill/Oracle Press)
and has more than two decades experience as an enterprise architect with strong
background in decision support systems and analytics. William's early career
experience includes working with data from manufacturing control systems and
instrumentation in industries that include plastics, petro-chemicals, glass,
food, and extrusion processes. William has enterprise systems experience in
higher education, finance, consumer research, and healthcare. His strong
database administration and programming skills have enabled him to address
analytical systems with a comprehensive and complete set of technical knowledge,
resulting in top down designed systems and architectures. In the area of
analytics, William began with working in the area of predictive failures and
statistical process control. Later projects included utilization of advanced
analytics technologies to provide insight in consumer research, institutional
research, clinical informatics, and finance. William is currently working with
customers making use of Big Data and is developing innovative solutions
utilizing Salesforce Analytics Cloud. Helen Sun, PhD, is the Vice President of Enterprise Architecture and Cloud Computing at
Motorola Solutions with over 16 yearsof business and technology leadership
experience in various industries including financial services, retail, CPG,
logistics, healthcare, telecommunications, and utilities and with deep
experience and proven expertise in analytics solutions and enterprise
architecture. She is the co-author of Oracle Big Data Handbook and Master
Competitive Analytics with Oracle Endeca Information Discovery
(McGraw-Hill/Oracle Press). Helen is considered one of the Big Data luminaries
in the industry.