Téléchargez le livre : Media, Organizations and Identity

Media, Organizations and Identity

Éditeur :

Palgrave Macmillan

Paru le : 2009-12-09

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Medi...
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Description du livre

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

À propos

Auteur
Lilie Chouliaraki
Éditeur
Palgrave Macmillan
Collection
n.c
Parution
2009-12-09
Pages
214 pages
EAN papier
9780230515512

Auteur(s) du livre


Defaut-Illustration Lilie Chouliaraki
LILIE CHOULIARAKI is Prof of Media and Communications, Dept. of Media and Communications at LSE and Research Director of POlis, LSE's forum for debate and research in journalism and society. METTE MORSING (Ph.D.) is Professor and Director of CBS Center for Corporate Social Responsibility (cbsCSR) at Copenhagen Business School, Denmark.

Caractéristiques détaillées - droits

EAN PDF
9780230248397
Prix
52,74 €
Nombre pages copiables
2
Nombre pages imprimables
21
Taille du fichier
3082 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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