PETER J. BUCKLEY is one of the world's leading academics in the area of International Business. He is currently Professor of International Business and Director of the Centre for International Business at the University of Leeds, UK. He is also Visiting Professor at the Department of Economics, University of Reading.MARK CASSON is a Professor of Economics at the University of Reading, UK. His research interests include the theory of the firm and the influence of moral systems on economic performance. He has served on the Council of the Royal Economic Society and is a Fellow of the Academy of International Business.