Téléchargez le livre : Myths about doing business in China

Myths about doing business in China

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Éditeur :

Palgrave Macmillan

Paru le : 2007-09-19

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of t...
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Description du livre

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

À propos

Auteur
Harold Chee , Christopher West
Éditeur
Palgrave Macmillan
Collection
n.c
Parution
2007-09-19
Pages
164 pages
EAN papier
9780230551183

Auteur(s) du livre


Defaut-Illustration Harold Chee
Defaut-Illustration Christopher West
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

Caractéristiques détaillées - droits

EAN PDF
9780230286771
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
16
Taille du fichier
635 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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