TIM SAUBER is Corporate Innovation Manager for Hilti Corporation, Liechtenstein, having previously been employed at a consulting company focusing on organizational re-engineering. He spent two years as a Research Associate with the ETH Center for Enterprise Science in Zürich, Switzerland, where he completed his PhD in Innovation Strategy Formulation in 2004. HUGO TSCHIRKY is Professor of Business Management at the Swiss Federal Institute of Technology, Zurich, Switzerland. He belongs to the ETH Center for Enterprise Science and chairs the fields of General Management, Technology and Innovations Management, and Executive Advanced Development. His research activities are directed towards the management of technology-based companies. Pursuing this he has initiated the development of an internationally aligned education program for the future managers of technology driven enterprises.