Téléchargez le livre :  Luxury Fashion Branding

Luxury Fashion Branding

Trends, Tactics, Techniques

Éditeur :

Palgrave Macmillan

Paru le : 2016-01-18

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products ...
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À propos

Auteur


Collection
n.c

Parution
2016-01-18

Pages
352 pages

EAN papier
9780230521674

Auteur(s) du livre


Uché Okonkwo is one of the pioneer business strategy consultants in the luxury industry. Based in Paris, she is the Executive Director& Founder of Luxe Corp. (www.luxe-corp.com), the leading strategy& management consultancy company specialized in the luxury industry and its affiliated sectors. Based at Paris' famed Place Vendôme, Luxe Corp currently advises and collaborates with major international luxury brands including Louis Vuitton, Gucci, Richemont, Christian Dior, Coty, Piaget, and Fabergé as well as emerging luxury brands including Daniele de Winter, André Ross and Gottèsman. Uché is also the Editor of the luxury business magazine, Luxe-Mag.Com (www.luxe-mag.com). A luxury veteran with extensive cross-sector experience in luxury management and strategy consultancy, Uché is a Fellow of the American Luxury Marketing Council and sits on the Advisory Board of the Global Luxury Forum Moscow. She has an MBA from Brunel University Business School London. She can be contacted through the book's website, www.luxuryfashionbranding.com.

Caractéristiques détaillées - droits

EAN PDF
9780230590885
Prix
52,74 €
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
3758 Ko

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