HEINZ-JOSEF TÜSSELMANN is Professor of International Business at Manchester Metropolitan University Business School, UK.FRANK MCDONALD is Professor of International Business at Bradford University School of Management, UK.ARNE HEISE is Professor of Macro-Economics at the University of Hamburg, Germany.MATTHEW ALLEN is Senior Lecturer in International Business at Manchester Metropolitan University Business School, UK.SVITLANA VORONKOVA is Lecturer in Business Studies at Trinity College Dublin, Ireland.