Managing Green Issues

Éditeur :

Palgrave Macmillan

Paru le : 2006-10-13

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues t...
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À propos

Auteur


Collection
n.c

Parution
2006-10-13

Pages
208 pages

EAN papier
9781349352418

Auteur(s) du livre


TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton. For more information visit the website at www.curtinandco.com

Caractéristiques détaillées - droits

EAN PDF
9780230800854
Prix
52,74 €
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
676 Ko

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