Téléchargez le livre : Beyond the Low Cost Business

Beyond the Low Cost Business

Rethinking the Business Model

Éditeur :

Palgrave Macmillan

Paru le : 2013-01-31

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
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Description du livre

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

À propos

Auteur
N.C.
Éditeur
Palgrave Macmillan
Collection
n.c
Parution
2013-01-31
Pages
199 pages
EAN papier
9781349447190

Auteur(s) du livre


Defaut-Illustration N.C.
JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

Caractéristiques détaillées - droits

EAN PDF
9781137277534
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3297 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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