ANNE SURMA is a Senior Lecturer in the School of Social Sciences and Humanities at Murdoch University, Australia. Anne has also worked in private industry as an editor and writer and, more recently, as a workshop facilitator and consultant, advising on communication strategy and practice. Her research interests include public communication as ethical discourse and creative practice; corporate responsibility; and discursive approaches to dominant and marginalised narratives in public and organisational stories. Anne's previous publications include Public and Professional Writing: Ethics, Imagination and Rhetoric.