Ellie Lee is Reader in Social Policy and Director of the Centre for Parenting Culture Studies at the University of Kent, UK. She has previously published Abortion, Motherhood and Mental Health. Jennie Bristow is a journalist and PhD Candidate at the University of Kent, UK. She has previously published Standing up to Supernanny (with F. Furedi) and Licensed to Hug. Charlotte Faircloth is a Leverhulme Trust Early Career Fellow at the Centre for Parenting Culture Studies, University of Kent, UK. She has previously published Militant Lactivism? and co-edited Parenting in Global Perspective. Jan Macvarish is a Research Fellow in the Centre for Health Services Studies at the University of Kent, UK.