Téléchargez le livre : How to Measure Digital Marketing

How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

Éditeur :

Palgrave Macmillan

Paru le : 2013-12-15

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digita...
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Description du livre

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

À propos

Auteur
L. Flores
Éditeur
Palgrave Macmillan
Collection
n.c
Parution
2013-12-15
Pages
255 pages
EAN papier
9781349464883

Auteur(s) du livre


Defaut-Illustration L. Flores
LAURENT FLORES Founder of CRMMETRIX, a company that specializes in measuring digital marketing effectiveness for Fortune 500 companies worldwide from its New York, Cincinnati, Paris and Singapore offices. Dr. Flores is Professor of Marketing at INSEEC Business School.

Caractéristiques détaillées - droits

EAN PDF
9781137340696
Prix
63,29 €
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
3011 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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