Téléchargez le livre : Online Growth Options for Retailers

Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Éditeur :

Springer Gabler

Paru le : 2017-05-09

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...
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Description du livre

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
 

À propos

Auteur
Matthias Schu
Éditeur
Springer Gabler
Collection
n.c
Parution
2017-05-09
Pages
136 pages
EAN papier
9783658182144

Auteur(s) du livre


Defaut-Illustration Matthias Schu
Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Caractéristiques détaillées - droits

EAN PDF
9783658182151
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
2570 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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