David Feinleib is Founder and CEO of Content Analytics, the Control Center for ECommerce. Prior to Content Analytics, David was Managing Director of The Big Data Group, where he produced the well-known Big Data Landscape. Previously, David was a general partner at Mohr Davidow Ventures, a Silicon Valley venture capital firm. David co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. David holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011) and Big Data Bootcamp (Apress, 2014), David is an avid violinist and four-time Ironman finisher. He lives in the San Francisco Bay Area with his wife Nicole.