KATE VITASEK is the founder and managing partner of Supply Chain Visions, a Kirkland, Wash., consulting firm that specializes in supply-chain strategy and education. She is a faculty member at the University of Tennessee, USA's Center for Executive Education and she teaches MBA classes on Performance Management and lean supply chains at Wright State University. Vitasek also teaches seminars for the Warehouse Education Research Council and is on the peer review board for the Journal of Business Logistics.KARL MANRODT is a Professor of Management, Marketing and Logistics at Georgia Southern University, USA, and the Director of the Southern Center for Logistics and Intermodal Transportation. He has served on the Board of Directors for the Council of Supply Chain Management Professionals and has given over 150 presentations across the globe.