Managing Organizational Crisis and Brand Trauma

Éditeur :

Palgrave Macmillan

Paru le : 2017-08-23

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the o...
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À propos



Collection
n.c

Parution
2017-08-23

Pages
256 pages

EAN papier
9783319607252

Auteur(s) du livre


Dennis Tafoya (PhD, the University of Michigan, MS, the University of Pennsylvania) has more than 30 years of academic and business experience across a variety of fields.  He is president of CompCite Inc., an international research and development firm that focuses on factors that affect performance at individual, group and organizational levels.   He has authored the "Advance/Recover Database" an inter/intranet tool to improve individual knowledge, decision making and problem solving capabilities, numerous articles and four books:  The Effective Organization (2010), Organizations in Crisis (Palgrave/Macmillan, 2013), Marginal Organizations: Analyzing Organizations at the Edge of Society’s Mainstream (Palgrave/Macmillan, 2014) and  Managing Organizational Crisis and Brand Trauma  (Palgrave/Macmillan, 2017). Tafoya has significant international experience ranging from numerous papers and research studies, hands-on work with international management and sales teams and has prepared specific whitepapers for the European Union describing the role of "Steel as a Global Industry" (presented at European Community Conference, la-Napoule, France 1992); the possible role and emergence of Dubai as a money-broker for the mid-east, ("Dubai, UAE: Fountainhead for the Mid-East's 21st Century", November 12, 1997); and, as a guest of the Yeltsin government to examine management issues in a post-Soviet Union society ("Russia and Its Move from Communism to Free Market Economy:  Challenges for Management"  August, 1999). He has written and holds patents related to knowledge management (US 6,834,274)  and performance forecasting (US 7,865,383), has participated in government programs aimed at measuring competency, labor relations and the value of STEM (Science, Technology, Engineering and Mathematics) in business and industry. 

Caractéristiques détaillées - droits

EAN PDF
9783319607269
Prix
105,49 €
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
2294 Ko
EAN EPUB
9783319607269
Prix
105,49 €
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
604 Ko

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